the brand book

You could say we wrote the book on KitchenAid, but it’s only because we literally wrote a book on KitchenAid. This is that book. We also wrote and developed the brand’s global campaign line, The Mark of A Maker, but this book was written to be more evergreen, guiding creative work beyond just that one articulation. KitchenAid is Made for Makers and this book will serve as the brand’s creative springboard for telling that story.

USE THIS BOOK

The KitchenAid brand book was made for diving in, rolling up your sleeves and getting your hands dirty. We wanted it to get the gears turning for a creative the way a good cookbook fires up a Maker.

Made for Making

One goal for this brand book was to show more than we tell. After all, nobody loves a cookbook with no visuals. Why spend pages describing the strategic Maker mindset when we can show it?